Strategi Pengembangan Gula Aren di Kabupaten Soppeng Sulawesi Selatan
نویسندگان
چکیده
Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha gula aren dengan mengidentifikasi faktor internal dan factor eksternal di Kabupaten Soppeng Sulawesi Selatan. Analisis data menggunakan analisis SWOT (Strengths, Weaknesses,Opportunities, Threats). Hasil penelitian menunjukkan kekuatan pada yaitu: adanya pedagang yang menjuan produk tidak bahan kimia, sarana produksi terjangkau, pengolahan secara berkelanjutan, sumber daya manusia memadai. Sementara peluang pemberian jasa pelatihan pendampingan,pola hidup sehat mengkonsumsi berbahan alami, meningkatnya permintaan pasar terhadap aren, berkembangnya teknologi memudahkan dalam melakukan komunikasi. Strategi tepat adalah S-O (Strength–Oppourtunities) yaitu memanfaatkan dimiliki meraih ada, dimana harus mengoptimalkan meningkatkan nilai proporsinya memperluas jaringan
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ژورنال
عنوان ژورنال: Tarjih Agribusiness Development Journal
سال: 2021
ISSN: ['2798-0782']
DOI: https://doi.org/10.47030/tadj.v1i2.354